Banking Activity in the Insurance Sector (Bancassurance): A Comparative Economic Analysis, September 2012

The report discusses the implementation of sales of insurance products by banks (Bancassurance). The study reviews the advantages for the Bank and the local economy in adopting this method. It includes case studies of countries that have undergone a process of assimilation bancassurance.
The Study describes various relevant models, such as the distribution model only, a joint venture and a full integration model) and their normative implications. The study discusses the extent to which Bancassurance became part of banking practices around the world and reviews the advantages of the practice to the parties involved (consumers, banks, insurance companies, and the economy as a whole).

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